Jeff Sauro

Jeff Sauro is a Six-Sigma trained statistical analyst and pioneer in quantifying the customer experience. He writes a weekly column at measuringu.com and has been an invited speaker at Fortune 500 companies, industry conferences, and as an expert witness.

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Data Management Customer Analytics For Dummies Cheat Sheet

Cheat Sheet / Updated 01-06-2023

Customer analytics is different than many business metrics you're probably familiar with: It focuses on customers' needs rather than on the company's needs. Through customer analytics, you can understand what drives customer satisfaction, customer loyalty, and repeat purchases. You'll also understand how your customers differ or are the same and how that may affect different pricing strategies, features, and marketing campaigns.

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