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Articles & Books From Jeff Sauro
Cheat Sheet / Updated 01-06-2023
Customer analytics is different than many business metrics you're probably familiar with: It focuses on customers' needs rather than on the company's needs. Through customer analytics, you can understand what drives customer satisfaction, customer loyalty, and repeat purchases. You'll also understand how your customers differ or are the same and how that may affect different pricing strategies, features, and marketing campaigns.
The easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.