Joanna MacDonald

Cheat Sheet / Updated 03-27-2016

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. The profit in cause marketing comes in two forms. For the nonprofit, the profit is money and branding/visibility. For the for-profit, the profit is greater favorability with consumers and, potentially, increased sales. The premise is a simple one. Consumers buy from companies they like and respect. Cause marketing is a conduit to earning their favor.