Joe Waters

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. The profit in cause marketing comes in two forms. For the nonprofit, the profit is money and branding/visibility. For the for-profit, the profit is greater favorability with consumers and, potentially, increased sales. The premise is a simple one.

A generator site is where you can create and design your very own QR Code. Most QR Code generators come with tracking tools. Sometimes they’re free, but sometimes not. Make sure to check your generator for analytics before you create and use a QR Code in a campaign. One of the good QR Code–management systems is uQR.

After you create a QR Code, you want to test it before you use it in a marketing campaign, to make sure it’s working. Here are some suggestions for testing your QR Code to make sure it works in the real world. Scan the QR Code in different lighting. If it doesn’t work, you can increase the contrast of the code (a darker color on a lighter background if you started with something lighter than a black code on a white background) or you can take steps to make sure it’s displayed in an area with the right amount of light.

Sometimes your QR Code reader won’t read the code, or the reader will just keep working like it’s trying to do something but won’t. Or it will take you to the wrong page or an error page. Here are the first things you should check if this happens: Are you scanning a QR Code or a barcode? It sounds silly, but people try all the time to scan a regular barcode with a QR Code reader.

You can easily find a QR Code generator online or in your device’s app store. Many readers are also generators. Regardless of whether you’re creating a QR Code online or with a mobile app, consider these features when choosing a free or paid generator: It creates a QR Code in a minute or less. The goal is to have you use QR Codes in several different ways, but you can’t if you can’t create one on the fly.

Once you have a QR Code reader installed on your smartphone, you’re ready to scan your first QR Code. Doing so is very easy. Just follow these simple steps. Open the QR Code reader on your phone. Hold your device over a QR Code so that it’s clearly visible within your smartphone’s screen. Two things can happen when you correctly hold your smartphone over a QR Code.

To understand the present utility of QR Codes, you have to at least be aware of what the future might hold. Here are six alternatives to QR Codes that could either compete with code technology or replace it altogether. Microsoft Tag is most like a QR Code Microsoft Tag is probably the most similar to QR Codes.