Laura Fitton

Laura Fitton was one of the first marketers to discover the value of Twitter for businesses and society. She founded Twitter app store oneforty.com and sold it to HubSpot. She’s now Inbound Marketing Evangelist for Hubspot.

Articles & Books From Laura Fitton

Cheat Sheet / Updated 03-27-2016
Using Twitter is fun and surprisingly easy. It doesn’t matter where you access Twitter, — on Twitter.com, or on a desktop or mobile app on your smartphone. You can quickly navigate the Twitterverse with just a few commands. Even Twitter etiquette is straightforward and simple. Before you know it, you’ll be sending Tweets and following on Twitter like an expert.
Step by Step / Updated 03-27-2016
With many web services, signing up is the easiest part of an otherwise-complicated process. With Twitter, using the site is just as easy as signing up. To sign up for a Twitter account, follow these steps:Use your web browser to navigate to the Twitter website.Twitter website.">The Twitter splash screen appears.
Article / Updated 03-26-2016
Every Twitter user — new and old — has fallen victim to confusion between @reply versus @mention. When growth marketer and content strategist Anum Hussein presented her 21 social media posting tips at the annual INBOUND conference, her tip for understanding the difference between the @reply and @mention was by far was the number one tip.
Article / Updated 03-26-2016
One of the best ways to gain a following on Twitter is by posting engaging media such as photos, Vine videos, long-form videos from YouTube or Vimeo, or even PowerPoint presentations on Slideshare. These visuals show up much bigger in the Twitter feed, compared to a text-based Tweet, and jump out and catch people's eyes.
Article / Updated 03-26-2016
When you first start using Twitter, it may seem daunting. But the truth is, whether you were among the first to join the social network or just now jumping on board, almost everyone starts as a Twitter newbie. In March 2014, Twitter celebrated its eighth birthday by launching a tool that allows users to see their very first Tweets and even share their first Tweet with the trending hashtag #FirstTweet.
Article / Updated 03-26-2016
Done well, getting to know new people is the absolute best part of Twitter. Because it's so important, here are ten ways to do this right. One of the best things about Twitter is how easy it is to approach people you do not already know. Done poorly, this is also one of the worst things about Twitter, because it means it's possible to annoy people.
Article / Updated 03-26-2016
Twitter isn't just for computer users. You can access Twitter from your iOS, Android, or other mobile device with Internet access. If you don't have a smartphone, you can even text Tweets from any cellphone with SMS capabilities. All you need to know is the right Twitter access point. Here's a list of the places where Twitter is available to you.
Article / Updated 03-26-2016
Twitter etiquette isn't only about what you should do. Unfortunately, bad Tweets and poor Twitter practices sometimes show up within microblogging communications. Although you can't really go horribly wrong on Twitter, you'll make your life easier in the Twitterverse if you follow these guidelines: When you first sign up and before you start tweeting regularly, don't follow hundreds of people.
Article / Updated 03-26-2016
The Twitterverse doesn't have many rules, but there's such a thing as Twitter etiquette. Writing Tweets of 140 characters or fewer isn't the only guideline. Your experience on Twitter will be a positive one if you keep the following tips in mind: Say what you think or are doing. In general, keep Tweets longer than one word so that your followers can understand you.
Article / Updated 03-26-2016
Twitter is a social networking platform with unique ways to engage with your network. As such, terms used to describe actions you can take on Twitter may not be in your usual vocabulary. This brief overview of these digital terms may help. Task Command @mention By placing the @ symbol in front of a username, you can tag another user in your Tweet.