Linda Formichelli

Your clients want more than just a good workout. They want a personal trainer who motivates them, cares about them, and sets a good example. When all else is equal, your professionalism, your attitude, and your knowledge of business etiquette are what will put you ahead of the pack. Don't be a know-it-all You're having a conversation with a new acquaintance at a dinner party and he starts talking about the works of Umberto Eco.

A great way to get real-world experience before you try hanging your personal-trainer shingle is to become an intern or an apprentice. Internships and apprenticeships allow you to discover the technical aspects of the job by working with people who have been there and done it — and who can show you how to do it, too.

You wear many hats in your role as a personal trainer. You're a salesperson, scientist, friend, coach, motivator, teacher, employer, bookkeeper, and business owner, to name just a few. To be successful wearing any of these hats, you need to be equipped properly — and that means you need to have the right tools to use at the right time.

Being hired as a personal trainer requires a certification if you want to be taken seriously by potential employers and clients. These tips will help you hit the books and prepare for your certification exam: Get ready to study. Make sure you have a quiet place where you can concentrate on the course materials, whether your kitchen or the local library.

Building up, and keeping clients, is key to the success of your personal training business. These guidelines will help you establish yourself professionally, and build your client relationships as a personal trainer. Be a professional. Be sure to dress professionally (a polo shirt and clean sweat pants work well), always show up on time, and keep accurate files.