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Articles & Books From Mathew Sweezey
Cheat Sheet / Updated 07-05-2023
If you're new to marketing automation, you'll be eager to discover its exciting possibilities. To get the most out of your marketing automation solution, make sure that you understand the importance of social media in your automated strategy, create a great lead scoring model by using those tips, and make a killer drip nurturing program with these helpful hints.
Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns.