Paul Tiffany

Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley.

Articles & Books From Paul Tiffany

Business Plans For Dummies
Plan to succeed as an entrepreneur—we show you how Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century.
Cheat Sheet / Updated 05-12-2022
A well-developed business plan is critical for any start-up business. To develop a thorough business plan, research your customers and competition; avoid mistakes that lead to business failure; and know how to implement a business plan and make it work. Your business plan should include a basic financial statement, all major pieces of a business plan, and information from your business-planning checklist.
Article / Updated 03-26-2016
A business plan is a strategy for survival that looks at your company today (understanding your surroundings) and then into the future. Your business plan will help you prepare if you include these elements: Plans: Company mission, vision, goals, and objectives that all work together Organization: A struct
Article / Updated 03-26-2016
A large part of your business plan includes your financial statements. Financial statements are formal records of your business’s financial activities; they provide a summary (short and long term) of your financial condition. The four basic financial statements are Income statement: Your bottom line ¯ subtrac
Article / Updated 03-26-2016
A critical part of a successful business plan is identifying your customers and the competition. Solid business plans incorporate research on potential customers and competitors. Begin by asking the following questions, and then apply the tips on how to become a winning business: Three Customer Questions Who is buying?
Article / Updated 03-26-2016
Two big mistakes while developing your business plan can cause your new business to fail: lack of research and lack of preparedness. Avoid becoming a failed business by making sure you don't commit those mistakes and the following: Lack of a long-term company vision Failure to establish clear goals and obj
Article / Updated 03-26-2016
When you’re putting together a business plan, divide the plan into these basic sections — which every quality business plan should have: Executive summary Company overview Business environment Company description Company strategy Financial review Action plan
Article / Updated 03-26-2016
You have a number of essential tasks to complete before you write your business plan. Having a clear picture of your goals and how to attain them is at the core; but consider the other factors on this list of business-planning essentials: Get everyone involved in setting goals and objectives Learn all you
Business Plans For Canadians for Dummies
The only book dedicated to helping Canadians write winning business plans, newly revised and updated Packed with everything you need to get your business moving in the right direction—whether you're part of a large corporation or a one-person show—Business For Canadians For Dummies, Second Edition is the ultimate guide to building a better, more productive, and more profitable business.