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Articles & Books From Rich Murphy
Unleash Your Video Stardom! Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization.
Article / Updated 08-10-2022
Video reports and audience retention graphs are designed to help you understand how well your viewers are responding to your YouTube channel content. To find out who’s watching your YouTube videos, you have to try a different tack: check out YouTube’s audience reports.
Diving into YouTube’s demographics metrics
It helps to know who’s watching your YouTube content so that you can make important content-planning decisions.
Article / Updated 08-04-2022
It’s tough to talk about analytics with YouTubers without hearing supporting terms like metrics and insights. Don’t be put off by all the geeky terms. Once you’ve set goals for your channel, you can access YouTube analytics to work with metrics and insights.Here’s the skinny: Metrics are quantitative measurements, such as the number of views and the click-through rates on your channel.
Article / Updated 07-13-2022
You may wonder why music is even necessary in a YouTube video that isn’t destined to sell a pop singer’s latest album. Music determines a lot about the perception of your message because viewers make split-second, subconscious judgments about the content of your YouTube video depending on the type of music you choose.
Article / Updated 08-04-2022
Coming up with a mission for your YouTube channel is important, as is defining your audience and planning how your channel could best serve your target audience’s needs, but at some point you have to define the content that brings it all together. Well, there’s no time like the present, so get ready to tackle that task and develop your YouTube Channel content strategy.
Article / Updated 08-04-2022
You may already be familiar with the concept of discoverability — helping YouTube get your content in front of the right viewers through recommendations and search so that they watch your content rather than somebody else’s. Though watch time is a critical part of YouTube’s recommendation engine, a video’s metadata — its title, description, and tags — plays an important role in getting the video found in the first place.