Richard Myrick

Most municipalities require your food truck to carry a first-aid kit on board to help those who may be injured at your food truck. Basic first-aid kits typically carry the following supplies: Adhesive bandages Antibiotic ointment Antiseptic wipes Burn gel Eyewash First-aid tape Gauze Nonstick pads Sterile eye patches Some first-aid kits may also carry over-the-counter medications, such as pain relievers and antihistamines.

Email marketing is great from a customer retention standpoint, not only because it enables you to include promotional information for your food truck, but also because it helps you develop a more intimate relationship with your customers. Email is personal. When a customer gives you access to his inbox, it’s a sign that the customer trusts you and your brand and wants to further the relationshipYou can use your email list to update customers on what you’re up to, share personal business stories, and include information about promotions and special events you plan to attend or host to bring people back to your service window.

One of the best ways to promote your mobile business is to issue press releases to your local media. You can distribute most of your press releases by email or through online distribution services, such as PRweb or PR Newswire, to editors at newspapers, magazines, radio stations, and television stations. Using distribution services may lead to your news getting syndicated by all your local or regional media outlets.

Expectations are the nonverbal agreements you establish with your food truck customers about the food and service you and your staff provide them. These may be things such as the quantity or quality of your food, but they may also include the timing involved in getting an order completed or even the plating and appearance of their meal as you serve it.

Too many food truck owners center all their attention on their food instead of their entire business. Your food is important, of course, but your truck is the platform for getting your food to your customers. If it isn’t properly maintained, you may find yourself in a situation where you waste money not only by throwing away the food you’ve already prepared for the day but also by sinking in a lot of money to get your truck back on the road.

Search engine optimization (SEO) is a technical term for techniques used to make it easier for search engines such as Google, Yahoo!, and Bing to find your food truck’s website. These search engines are the primary means by which many of your potential customers will find out about your food truck.By increasing your search engine ranking, you raise your site’s popularity and influence.

If you haven’t created a food truck Instagram account yet, you may want to consider heading out to do that. An Instagram presence could just be the ticket to garnering new business for your food truck.All you will need is a username that ties into your food truck brand (hopefully it matches your Facebook and Twitter user names), and a few photos to get started.

One of your regular expenses as a food truck owner derives from the fact that your kitchen has wheels, and you must bring your food to your customers. Your food truck needs fuel to complete this task. Most food truck operators spend between $250 and $500 a month to fuel up their trucks. With fuel prices in flux throughout the year, determining how much to set aside can be difficult, but unless your truck has a permanent location right next to your commercial kitchen, it’s a sum that must be accounted for.

It is a good idea to prepare your food truck staff for emergencies. Do your employees know what to do in case of an emergency? What if there’s an explosion, a fire, or another type of emergency in or around your truck? Your employees need to understand what their roles are in the event of an emergency. Whether an accident happens to a co-worker or one of your truck’s customers, your staff needs to know how to respond.