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Articles & Books From Rick Segel
Cheat Sheet / Updated 03-27-2016
Whether you own a retail business or work in one, being able to talk the talk is important. To write a purchase order or promote add-on sales, you have to know what each term means, and to be effective, you need to understand a couple dozen retail terms.
Article / Updated 03-26-2016
If you run a retail business or even work in a store or for an online marketer, knowing retail-business terms is key. The following list contains key terms you need to know so that you can stay on top of the retail market:
add-on sale: Additional items a customer buys due to
suggestive selling.
e-mail marketing: Sending customers friendly reminders,
newsletters, and special event announcements via e-mail.
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.