Rob Ciampa

Video reports and audience retention graphs are designed to help you understand how well your viewers are responding to your YouTube channel content. To find out who’s watching your YouTube videos, you have to try a different tack: check out YouTube’s audience reports. Diving into YouTube’s demographics metrics It helps to know who’s watching your YouTube content so that you can make important content-planning decisions.

It’s tough to talk about analytics with YouTubers without hearing supporting terms like metrics and insights. Don’t be put off by all the geeky terms. Once you’ve set goals for your channel, you can access YouTube analytics to work with metrics and insights.Here’s the skinny: Metrics are quantitative measurements, such as the number of views and the click-through rates on your channel.

You may wonder why music is even necessary in a YouTube video that isn’t destined to sell a pop singer’s latest album. Music determines a lot about the perception of your message because viewers make split-second, subconscious judgments about the content of your YouTube video depending on the type of music you choose.

Coming up with a mission for your YouTube channel is important, as is defining your audience and planning how your channel could best serve your target audience’s needs, but at some point you have to define the content that brings it all together. Well, there’s no time like the present, so get ready to tackle that task and develop your YouTube Channel content strategy.

YouTube has definitely changed the entertainment playing field by globalizing the viewing experience. Any viewer who wants to see any video anywhere in the world only has to go to YouTube in their favorite browser, search for the video they want to see, and click the Play button — and there it is.As easy as it is for a viewer to take full advantage of YouTube, it’s almost as easy for a contributor to become part of the YouTube mix.

By default, YouTube assigns your channel an ugly, random, and completely unmemorable URL. (URL, short for Uniform Resource Locator, is a fancy name for a web address.) You’d do well to replace this ugly URL with one that supports your branding and helps viewers remember your channel. Just note that, to update the URL, your channel must be in good standing.

Music as a subject pervades the YouTube landscape in many forms. These include everything from the official video for the song from a recording artist to live concert performances to high school musicals and musicians seeking viral exposure. When it comes to musicians creating that “breakout” video, consider the South Korean pop star Psy.

Video cameras have gotten smaller and tape formats have evolved from analog to DV and from HD to 4K, with corresponding increases in the ease‐of‐use and quality categories. Now there is a wider — some might even say “bewilderingly wide” — selection of cameras. The following list describes the major categories:Dedicated camcorderOnce it was the only way to capture video, but now the trusty dedicated camcorder has been relegated to simply being one option among many.