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Robert Collins
Articles & Books From Robert Collins
Article / Updated 03-26-2016
You can break down business-to-business (B2B) selling in China into the broad categories of products and services. The large product categories of B2B sales in China are
Product componentsRaw materialsCapital equipment (such as factory machines and telecom equipment)On the service side, businesses are commonly selling other businesses the following:
ConsultingSoftware/IT outsourcingFinancial servicesBusinesses' purchasing decisions are more complex than consumers'.
Article / Updated 03-26-2016
If you travel to China, for business or pleasure, you need to understand how Chinese money works so you can exchange currency and go about your business without fear of being conned or scammed. And you will need to exchange currency because, for now, cash is king in China. You can find ATMs in all the big cities.
Article / Updated 03-26-2016
To do business successfully in China, or anywhere for that matter, you must remember one of the first rules of marketing: Know thy customer. The demographics of the consumer class in China aren't like they are in the West, and you need a good grasp on who your customers are and what they want if you want to compete with Chinese businesses.