Russ Henneberry

What do you do with the results of your split test to ensure success for your digital marketing campaign? After you run your split test, you either have a successful, a failed, or a null test result. After you’ve concluded the test, you can dig into the data to analyze what happened during the test period and determine your next steps.

Split tests are helpful tools in digital marketing. When you have your hypothesis, your variations, your KPIs, and your test schedule outlined, you’re almost ready to begin your split test. Complete the following steps to take in preparation for your test and then you'll be ready to click the Start button in your testing tool!

As a digital marketer, you’ve likely put lots of work into finding out who your audience is. But, what do you do with the information? You put it to work. Google Analytics enables you to break down your audience into segments based on the following: Channel Traffic source Completed actions Conversions In the context of analytics, a segment represents groups of visitors with shared characteristics or behaviors.

Knowing your audience is important for any digital marketing campaign. Although analytics programs like Google Analytics track the origin of your site visitors using their default settings, you'll likely find that these default settings are too broad to ascertain meaningful data. To get more granular (and thus more useful) data, you can append UTM parameters to the links you share around the web.

Everything you know about digital marketing is moot if your emails aren’t reaching your subscribers’ inboxes. Did you know that 21 percent of emails worldwide never reach the desired recipients? A whole lot of work, effort, and brilliance are being wasted on emails that end up floating around in cyberspace.How do you make sure that all your work isn’t wasted?

The first thing you should do as a business owner or digital marketer after you decide to start an email marketing strategy is come up with a promotional calendar. That way, you’ll know when to send the messaging your customers need when they want to receive it. Using a promotional calendar gives you the opportunity to elicit action.

Digital marketing evolves rapidly, and you often find yourself trying out new tools and tactics daily. When you're constantly venturing into uncharted territory, you're bound to make mistakes. Don't sweat it; making mistakes is how you learn.That said, not all mistakes are made equal. The mistakes listed here are more about your mindset than they are about a tactical error, such as sending out an email without testing the links.

Three main players make up the search marketing landscape, each with a different motivation. Understanding who the players are and what they want gives you a better understanding of how to make search marketing work for your business. The important players in search marketing are Searchers: People who type search queries into search engines Search engines: Programs that searchers use to find products, services, content, and more on the Internet Marketers: The owners of websites and other channels that publish content and make offers to people on the Internet As a marketer and business owner, you want to maximize the amount of traffic, leads, and sales you get from search marketing.