Sangram Vajre

The organic way your prospects find you is called inbound marketing. According to Demand Gen Report, 90 percent of buyers say that when they're ready to buy, they will find you. Your buyers are looking for a solution to a problem. It's the marketing team's job to make sure your company's solution is easy to find.

In the technology world, the term stack is used to describe the software, systems, and tools that comprise your organization's infrastructure. In the business-to-business (B2B) marketing world, you also have several different software platforms that make up your "stack." This technology is mostly web-based. Almost all MarTech software platforms and applications are web-based.

The number of social media channels is endless. Each social media channel serves a different purpose designed for a certain audience. Depending on your audience and purpose, you will find yourself with using some social media channels more than others. It depends on the types of accounts you're trying to connect, and with what message.

Although the hit television series Mad Men began in the 1950s, long before anyone had ever heard of a sales and marketing funnel, the agency shown in this show actually was doing business-to-business (B2B) account-based marketing: Identify target accounts. They targeted companies in such industries as automotive, cosmetics, fashion, travel, and commercial goods, because they had success with those types of companies before.

Account-based marketing is about connecting with the right accounts. This is the business-to-business (B2B) industry, and it's called that because your business sells to other businesses, not to leads. It's about the quality, not the quantity, of your customers. Creating clear metrics The metrics to define success in account-based marketing are different from traditional B2B lead-based marketing.

Targeted advertising is part of your account-based marketing strategy. You're pulling data from your customer relationship management (CRM) system to target contacts in accounts. It's a laser-focused business-to-business (B2B) marketing technique. Another way to connect with your accounts is through CRM retargeting.

Pipeline acceleration is also known as sales velocity. Using the formula for velocity (distance / time), your company wants to generate as much velocity as possible to see a revenue opportunity move through the sales pipeline to becoming a Closed/Won customer. An acceleration campaign is used in collaboration with marketing to help generate velocity and move a deal through the pipeline.

Before the internet, the buyer and seller relationship was skewed. Buyers had to trust marketing messages. The internet became the great equalizer. Sellers had to become more transparent about their products than ever. The buying process has rapidly evolved in the last decade because of the internet and the evolution of web-based marketing technology (MarTech).

Every person has different strengths. This is especially true for marketing and salespeople. Marketing's strengths are in creating content, campaigns, and generating awareness for a business-to-business (B2B) company's brand.Marketing supplies the creative content to drive interest, creating leads for sales to pursue (opportunities).