Shannon Belew

Shannon Belew is a nationally recognized digital marketing strategist, speaker and consultant for B2B brands, and leads an engagement marketing team for a global infrastructure software company.

Articles & Books From Shannon Belew

Starting an Online Business All-in-One For Dummies
Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence.
Article / Updated 06-12-2023
With so many different website pages and options for what and when (or where) a visitor first sees on your site, it’s critical to help define the path you want visitors to take through the website for your online business. Just as you want a profitability plan for your site, you need to map out and control, or heavily influence, how traffic flows through the pages of your website.
Article / Updated 03-31-2020
In the offline world, the mantra of success for business is “Location, location, location!” It’s not much different for your online business. Rather than use a numerical address on a building, though, you now use a virtual address or domain name. Usually, your online address includes your company’s name or initials or some other derivation.
Article / Updated 03-31-2020
Every successful business begins with that first idea, and the Internet has continued to make it easier than ever to launch a successful business. Maybe you have several unique concepts to choose from or are firmly set on a single one. Either way, how do you decide whether you should quit your day job and focus on your brilliant idea for starting an online business?
Article / Updated 03-31-2020
Starting an online business is more affordable than ever. You no longer have to invest several thousand dollars in big, clunky pieces of equipment because both the size and the price of these items have dropped tremendously.For example, cloud-based offerings are readily available, which provide access to web-based products and services at low monthly (or annual) rates.
Article / Updated 03-31-2020
When you're starting an online business, you might work from a cramped bedroom in your modest home or in a spacious high-rise office complex. Either way, maximizing your workspace can be an important step toward obtaining true efficiency in your online business.Follow these steps to create a floor plan for your office space: Make a list of how you will use your space.
Cheat Sheet / Updated 02-18-2022
Starting an online business or growing an existing e-commerce business doesn’t have to be hard. Lots of resources are available to help you do everything from creating content for your website to building a long list of loyal customers. Being a savvy online entrepreneur also means learning to use social media to promote your business.
Article / Updated 12-30-2016
Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Here are some quick and easy tips for using some of the most popular social networking sites — Facebook, Twitter, YouTube, LinkedIn, and Pinterest — to help drive interest and customers to your business: Facebook Set up a business page on Facebook and post special offers (at least once a month) to all those who Like your page.