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Susan Chritton
Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. Visit her website at www.susanchritton.com.
Articles & Books From Susan Chritton
Cheat Sheet / Updated 02-25-2022
Personal branding is a marketing strategy focused on your most important product: you. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique niche).
Article / Updated 03-26-2016
Color sends a powerful message and is key to representing your personal brand. Your brand color is the most important element of your visual brand identity. People remember color because it stirs up emotions. Therefore, you want to choose colors that best represent your personality and your brand.
Color in the corporate world
Corporate brands rely heavily on color.
Article / Updated 03-26-2016
If you’re just beginning to think about using online tools to showcase your personal brand on your business and social networks, begin with LinkedIn. While direct selling is frowned upon on LinkedIn, business conversations are not only accepted … they’re expected. These are the same conversations that allow LinkedIn to do what LinkedIn does best: help build effective business relationships based on nurturing the “know, like, and trust” factor.
Article / Updated 03-26-2016
Before you can communicate your personal brand to the right people, you must identify who needs to know about you and what you have to offer. They are the people and companies that are just waiting to experience and appreciate your brand.
One of the biggest mistakes that budding personal branders make is trying to appeal to everyone.
Article / Updated 03-26-2016
Completing a personal brand profile can give you a clear sense of who you are and what makes you tick. Your characteristics are like pieces of a quilt. Each is important, but it's only a part of a greater whole that becomes your personal brand. It isn't until after you assemble the larger product that its true beauty is revealed.
Article / Updated 03-26-2016
When you create a branded resume, you use your personal brand to infuse your resume with your unique qualities. The primary function of any resume is to create a picture of how you want to be seen now and in the future. The result is a job search tool you’re proud of that highlights your brand promise.
In other words, you want your branded resume to illuminate who you are and what you stand for.
Article / Updated 03-26-2016
TV is the ultimate branding experience where all the components of your personal brand blend together in a three-dimensional expression of who you are. From your first contact with the producer or media representative, to the final handshake as you leave the studio after taping, each and every interface provides an opportunity to express your very best.
Article / Updated 03-26-2016
Corporations must build and maintain their brand image to stay in business. Knowing these techniques gives you an advantage when building your personal brand. Brand equity is the value of a brand based on the quality of the product or service, its reputation, and customer loyalty toward that product or service.
Article / Updated 03-26-2016
Your cover letter or letter of introduction offers you the opportunity to connect with your reader in a more personal way using your personal brand than afforded in a resume. This letter differs from a branded bio because it’s more concise and formal, and it’s tailored to the specific work opportunity available.
Article / Updated 03-26-2016
If the list of people you know seems too sparse to support your personal branding goals, your next step is to consider how to meet more people. Simple, right? Well, for some people, it’s simple. For others, meeting new people may require a serious effort. Which category do you fall in?
The following quiz, provided courtesy of William Arruda, founder of Reach Personal Branding, can help you figure out how skilled you are at going beyond your comfort zone in the effort to meet new people.