Will Eagle

Will Eagle is a friend of your favorite TikTok stars and an experienced digital strategist who has worked for creator agency Collab.Inc, The Virgin Group, Leo Burnett, Google®/YouTube®, and Pinterest. Will is author of four books, including YouTube Marketing For Dummies and books on TikTok and YouTube.

Articles & Books From Will Eagle

Making TikTok Videos
Create videos using the tricks of TikTok stars! Making TikTok Videos reveals the secrets that TikTok celebs and influencers use to make the videos that everyone’s watching. Hilarious clips, the latest dances, instruction videos—whatever you want to do, make sure it shows off the latest TikTok styles. This book shows you how to use whatever you have on hand to record, edit, and upload TikToks.
Making YouTube Videos
Everything kids need to create and star in their own video! YouTube has won the hearts, minds, and eyes of kids around the globe. Young people everywhere are making their mark on this popular platform—some of them even gaining massive followings, worldwide recognition, and the paychecks that come along with it.
YouTube Marketing For Dummies
Advice from a YouTube insider on how to creative effective campaignsYouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.
Cheat Sheet / Updated 04-13-2022
YouTube has a lot of options to offer a marketer — so much so, it can feel overwhelming, making it hard to know where to start. The top questions from marketers at companies big and small come up time and again. This cheat sheet aims to answer some of your common queries about YouTube marketing and give you a few easy jumping off points to reach your target audience.
Article / Updated 12-19-2018
You have a lot of choices with YouTube, and to use the channel effectively as a marketing tool, you do not need to do everything. All you need to do is make a choice about how you want to use YouTube. If anyone else in any other department asks you why you aren’t doing something else on YouTube, you can explain the rationale behind your choice.