{"appState":{"pageLoadApiCallsStatus":true},"bookState":{"book":{"headers":{"timestamp":"2023-08-07T12:11:14+00:00"},"bookId":295824,"data":{"name":"Fundraising For Dummies","title":"Fundraising For Dummies","slug":"__trashed","breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Nonprofits","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34246"},"slug":"nonprofits","categoryId":34246}],"description":"<p><b>Follow the mission and the money, even when it takes you online</b> <p><i>Fundraising For Dummies </i>is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. 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Fundraising For Dummies book cover

Fundraising For Dummies

Authors:

Katherine Murray ,

Beverly A. Browning

Published: November 21, 2022

Overview

Follow the mission and the money, even when it takes you online

Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising.

Learn what’s involved in the role of a nonprofit fundraiser
Discover sources of funding for your organization—and learn how to secure that funding
Use the latest online fundraising tools and social media techniques to reach out to audiences
Make fundraising easy with examples and templates for donor letters and beyond

Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

Follow the mission and the money, even when it takes you online

Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You’ll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising

skills to the next level and follow step-by-step processes for success in online fundraising.

Learn what’s involved in the role of a nonprofit fundraiser
Discover sources of funding for your organization—and learn how to secure that funding
Use the latest online fundraising tools and social media techniques to reach out to audiences
Make fundraising easy with examples and templates for donor letters and beyond

Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

Fundraising For Dummies Cheat Sheet

Whether you wind up helping as a volunteer, joining a staff, or serving on a board, you connect with a nonprofit organization because, first and foremost, you believe in the work it’s doing. At some point, you realize that the fundraiser’s role is right at the heart of the organization. Without funding, the organization wouldn’t be able to do any of the good work that got you hooked in the first place. Here, you'll discover a fundraiser’s important tasks, the folks who make up a fundraising department, and tips for continued success.

About The Authors

John Mutz is a fundraising expert and speaker who has an extensive array of fundraising credits, including former chairman of the United Way Campaign of Central Indiana and former president of one of the nation's largest private foundations. Katherine Murray is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including Green Home Computing For Dummies.