{"appState":{"pageLoadApiCallsStatus":true},"bookState":{"book":{"headers":{"timestamp":"2024-12-11T12:11:08+00:00"},"bookId":302301,"data":{"name":"Marketing with AI For Dummies","title":"Marketing with AI For Dummies","slug":"marketing-with-ai-for-dummies","breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Information Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33572"},"slug":"information-technology","categoryId":33572},{"name":"AI","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33574"},"slug":"ai","categoryId":33574}],"description":"<b>Stay ahead in the marketing game by harnessing the power of artificial intelligence</b>\r\n\r\n<i>Marketing with AI For Dummies </i>is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. 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Marketing with AI For Dummies book cover

Marketing with AI For Dummies

Author:

Overview

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies.

Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilities
Identify customers, create content, customize outreach, and personalize customer experience with AI
Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world
Learn from valuable case studies that show how large organizations are using AI in their campaigns

This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies.

Peek at the inner workings of AI

marketing tools to see how you can best leverage their capabilities

Identify customers, create content, customize outreach, and personalize customer experience with AI

Consider how your team, department, or organization can be retooled to thrive in an AI-enabled world

Learn from valuable case studies that show how large organizations are using AI in their campaigns

This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Marketing with AI For Dummies Cheat Sheet

The Marketing with AI For Dummies book, by Shiv Singh, offers great advice for using artificial intelligence (AI) in all aspects of marketing efforts. In the book, marketers at any level can find solid guidance for applying the capabilities of AI, whether they want to develop entire marketing campaigns or simply find help for automating repetitive processes. In this Cheat Sheet, find information about planning successful AI implementations, training marketing teams to use AI tools, finding the right partners for your work with AI, and avoiding over-reliance on AI automation.

About The Author

Shiv Singh is a future-focused business executive who has developed and executed cutting-edge marketing strategies, tools, and techniques for some of the world’s largest brands. He is also the trailblazing author of Social Media Marketing For Dummies and Savvy, Navigating Fake Companies, Leaders & News. Along the way, he has served as VP and Global Social Media Lead for Razorfish, Head of Digital for PepsiCo Beverages, SVP Innovation Go-to-Market for Visa, and most recently, as the Chief Marketing and Customer Experience Officer for LendingTree, where he managed a media budget of $650 million and led a team of 150 marketers.

Articles From The Book

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