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Big Data For Dummies book cover

Big Data For Dummies

Authors:

Judith S. Hurwitz ,

Marcia Kaufman ,

Overview

Dig into data!

Big Data For Dummies will improve your big data knowledge, from the ground floor—basics like what big data is and why you should care about it—all the way to more advanced concepts like implementing big data solutions, securing and storing data, and presenting big data. In a world where data informs almost everything, it’s time to transform your business. Let this book be your guide!

Updates to the latest edition of Big Data For Dummies include a bigger focus on cloud computing (yes, that’s big data floating around in the cloud), innovative ways that organizations use data for decision-making, and the ethics of collecting and using customer data. For IT and business professionals alike, this is the complete guide to managing massive amounts of big data.

Discover why big data is taking over the business world, and how it can help you get to know your customers better
Make sense of the big data that your business generates daily—and realize an average cost reduction of 10% while you’re at it!
Learn where to find your data, how to organize it, and what it can teach you
Secure your data and your customers’ privacy with ethical analytics

The amount of information out there is vast and coming in faster than ever. When you’re up to the task of wrangling data, you and your organization stand to reap some awesome benefits. Big Data For Dummies shows you how.

Dig into data!

Big Data For Dummies will improve your big data knowledge, from the ground floor—basics like what big data is and why you should care about it—all the way to more advanced concepts like implementing big data solutions, securing and storing data, and presenting big data. In a world where data informs almost everything, it’s time to transform your business. Let this book be your guide!

Updates to the latest edition of Big Data For Dummies include a bigger focus on cloud computing (yes, that’s big data floating around in the cloud), innovative ways that organizations use data for decision-making, and the ethics of collecting and using customer data. For IT and business professionals alike,

this is the complete guide to managing massive amounts of big data.

Discover why big data is taking over the business world, and how it can help you get to know your customers better
Make sense of the big data that your business generates daily—and realize an average cost reduction of 10% while you’re at it!
Learn where to find your data, how to organize it, and what it can teach you
Secure your data and your customers’ privacy with ethical analytics

The amount of information out there is vast and coming in faster than ever. When you’re up to the task of wrangling data, you and your organization stand to reap some awesome benefits. Big Data For Dummies shows you how.

Big Data For Dummies Cheat Sheet

To stay competitive today, companies must find practical ways to deal with big data — that is, to learn new ways to capture and analyze growing amounts of information about customers, products, and services. Data is becoming increasingly complex in structured and unstructured ways. New sources of data come from machines, such as sensors; social business sites; and website interaction, such as click-stream data. Meeting these changing business requirements demands that the right information be available at the right time.

About The Authors

Judith Hurwitz is an expert in cloud computing, information management, and business strategy.

Alan Nugent has extensive experience in cloud-based big data solutions.

Dr. Fern Halper specializes in big data and analytics.

Marcia Kaufman specializes in cloud infrastructure, information management, and analytics.

Articles From The Book

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