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Amy Lupold Bair
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Published:
September 11, 2019

Blogging For Dummies

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Overview

The bestselling blogging book—updated in a new edition! 

Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.

Plus, you'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand.
 


  • Decide which of the major blogging platforms will work for you
  • Use SEO to drive traffic to your blog
  • Monetization through advertising and sponsorships
  • Create content that draws readers in

Covering shifts in popular blogging platforms and tools, changes in social media, and the latest best practices in the blogosphere, this new edition sets you up for blogging success!

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About The Author

Amy Lupold Bair is the owner of Resourceful Mommy Media, LLC, and author of the popular parenting and lifestyle blog, Resourceful Mommy. In 2008, Amy invented the social media marketing tool the Twitter Party, and in early 2009, she created the Global Influence Network for bloggers. A former English teacher and mother of two, she is also the author of Raising Digital Families For Dummies, a guide for parents raising digital natives.

Sample Chapters

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blogging for dummies

CHEAT SHEET

When you start a new blog, one of your most important decisions is choosing what blogging software to use. You also need to decide what type of blogger you’ll be. Is there a certain niche that would be a great fit to match your interests and expertise? Whether you’re a new blogger or looking to switch blogging platforms, the range of blogging tools and options you find here can give you a head start on your search for your blogging software and blog niche match.
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When you start a new blog, one of your most important decisions is choosing what blogging software to use. You also need to decide what type of blogger you’ll be. Is there a certain niche that would be a great fit to match your interests and expertise? Whether you’re a new blogger or looking to switch blogging platforms, the range of blogging tools and options you find here can give you a head start on your search for your blogging software and blog niche match.
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You may notice that bloggers are often worried about branding. Personal branding was not something that bloggers ever considered in the early days of blogging, but now the word branding is used at least as often as one might refer to a blogger’s voice or style.A person’s brand refers to how others remember them: their readers, potential clients, fellow bloggers.
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Blog design is a very personal experience. The blog that you're starting is a reflection of you and your individual style. The decisions you make about how your blog looks are just as important as the technology that you choose to run your blog and what you choose to put on it.Because the web is an ever-evolving medium, no solid rules exist that tell you what you should or shouldn't do with your blog.
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Blogs are so quick and easy to set up that you can start one without having much of a plan in place for what you want to blog about, why you're blogging, or what you're trying to accomplish. Some people thrive on this wide-open playing field in blogging, but others quickly become bored (or boring!). ©Shutterstock/MaglaraTo get your blog started on the right foot, think seriously about why you're blogging, and then make a commitment to attaining your goals.
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Software that filters the incoming comments in various ways can provide a defense against spammers by identifying and removing comments from your blog that look like spam. These filters give a blogger great tools: They run all hours of the day and they don't require any effort on your part. But an automated process is never as smart as a human, so you might occasionally lose a valid comment if you use a filtering system.
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When you choose to blog using a hosted blog service, you don’t need to worry about the software technology at all. You can concentrate on the topic for your next blog post, rather than on how to configure a web server. To use hosted blogging software, you log into the editing tool, write a post, click the Publish button, and log out.
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Two of the many ingredients for a successful blog are good and frequently updated content. But what does it really mean to provide good and frequent content as a blogger? Use the following tips to help move your blog into the successful zone.Good content compels, satisfying the readers’ immediate interests but leaving them hungry for more.
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