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Facebook Marketing For Dummies
Author:
Published:
May 8, 2018
Overview
Add Facebook to your marketing plan—and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this
book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Facebook's social networking website offers a free, online location to market your business, organization, or individual to the Facebook community. The Facebook page for business is fun and easy to set up, and it provides a powerful set of online tools that lets you fully engage with your customers. But to efficiently market your business in Facebook, it helps to understand the underlying principles that make all these connections possible.
About The Author
Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.
Articles From The Book
3 results
Articles
It’s well past the time when online marketers debate about the value of mobile Facebook Ads. TechCrunch reports that 85 percent of Facebook’s ad revenue now comes from mobile ads. The key is to present ads on mobile that load fast and look good.You have several types of Messenger ads to consider:
News Feed Messenger ads: These ads are shown in your audience’s Timeline and contain one or more call to action (CTA) buttons.
Articles
In addition to sharing, commenting on, and liking your Page updates, Facebook users can post their own updates on your Page and tag photos from your Page, provided that you’ve configured it to allow fans to do so. Facebook users can also mention your Page in updates, even if they’ve never liked your Page or engaged with any of the content on your Page.
Articles
The change to Facebook’s algorithm means that you need to work even harder to engage your audience. As you work on your marketing plan, keep in mind the following tactics to help you achieve your goals.
Creating a rich, customer-centric experience on Facebook
In addition to incentives, the fierce competition to get your audience’s attention requires you to offer an outstanding customer experience.
Marketing
Articles
Facebook's social networking website offers a free, online location to market your business, organization, or individual to the Facebook community. The Facebook page for business is fun and easy to set up, and it provides a powerful set of online tools that lets you fully engage with your customers. But to efficiently market your business in Facebook, it helps to understand the underlying principles that make all these connections possible.
Articles
Probably one of the best resources on Facebook for marketers is the Facebook IQ Tools — Resources Page. This Page includes several useful links for marketers and includes the following areas:
Several Facebook Insight analytic categories: These sections include Insights to Go, Cross Border Insights Finder, Audience Insights, and Insights Partners.
Articles
The Followers report shows you the number of Facebook followers you obtained within a specific date range. You can select a custom range to analyze, or choose one of three predefined segments of time: one week, one month, or one quarter.To view the Followers report, click the Followers tab within Facebook Insights, which also shows you the Total Page Followers As of Today.
Articles
Just because someone becomes a fan of your Facebook Page doesn’t mean that she’s seeing your Page content in her News Feed. This fact bears repeating: Someone who becomes a fan of your Page doesn’t automatically see your Page content in her News Feed.A sneaker company that attracts new fans in exchange for a 20 percent discount but fails to post updates that are interesting and engaging to fans will find a hard time nurturing and growing a vibrant fan base.
Articles
Facebook allows you to reuse video for your own site. The Embedded Videos plug-in lets you share your own videos and other public videos from Facebook on your website.
Video is a great way to engage customers with your brand. Whether you have developed a video as part of your marketing strategy or you have found something that is relevant to your business, sharing content regularly across channels is great exposure.
Articles
Facebook allows you to configure or rearrange your business’s Page tabs, which include a Video tab, an Events tab, and a Photos tab.
The Tabs you see will vary depending on what kind of Page category you choose. You can also change the design template for your Page by clicking the Edit button in the Templates section above the Tabs.
Articles
The Quote Plugin lets website visitors highlight any text on your Facebook Page and share it with their friends. Users don't need any special permissions to use a quote from your Facebook Page.To add the Quote Plugin to your web page, follow these steps:
Visit Facebook’s Plugin Page and click the Quote Plugin link.
Articles
To create a Facebook presence, you must establish a vibrant brand identity, in the form of a Page, publish content that inspires conversation, and respond quickly and thoroughly to comments from fans.In other words, to create a Facebook presence, create enchantment with your Facebook Page so that fans are naturally inspired to share your Page with their friends.
Articles
The Video Insights report shows you how well your videos are performing on Facebook within certain date parameters. To view the Video Insights report, click the Videos tab within Facebook Insights. The default date range for videos is 7 days. If you want to see a specific set of dates, you can click the pull-down to choose stats from Today, Yesterday, The Last 7 Days, the Last 14 Days, the Last 28 Days, This Month, This Quarter, or Custom.
Articles
Optimize your Page so that it shows up at the top of Facebook’s internal search results, as well as your favorite search engine. A poorly indexed Page can result in a lot of missed opportunities because visitors just can’t find your Page.Facebook users can also leverage the trillions of connections (that is, the so-called social graph) in their search queries of content that’s been shared with them to produce a narrow spectrum of results.
Articles
Facebook is a useful way to engage your customers. Talking directly to your fans and prospects will help you maximize your attempt to build a stronger customer base. Lots of interesting things are happening during your workday, and new products and services are being developed and introduced. Pick something you feel passionate about and stream it live to your audience.
Articles
The Page Plugin allows you to display on your website any page that appears on Facebook, which can facilitate promotions with other businesses on Facebook.To add the Page Plugin to your web page, follow these steps:
Visit Facebook’s Plugin’s Page and click the Page Plugin link.
Fill in the requested information to customize your Page Plugin, as follows:
Facebook Page URL: Enter the specific URL of the Facebook Page you want to share on your website.
Articles
More than 2 billion people use Facebook, and there are 1.15 billion mobile daily active users. But although these numbers are impressive, they don’t say how many of your customers use Facebook. With the Facebook Ads Manager, you can analyze your current customer base by uploading their emails and sifting through Facebook's Graph data.
Articles
You can use Facebook Messenger chatbots to help you stay in touch with your customers. You may have heard the term chatbot and wondered what it is. A chatbot is a piece of interactive software that uses artificial intelligence (AI) to respond to chat in a conversational way. If you have created a chatbot for your Facebook Page, your customers will be able to type questions into a chat window and receive preprepared content that answers their questions.
Articles
The Messages report shows you the number of conversations your Page had with fans on Messenger for date ranges that include Today, Yesterday, the Last 7 Days, the Last 28 Days, or the Last 180 Days.To view the Messages report, click the Messages tab within Facebook Insights. The Messages report data is broken down by the following:
Total conversations: This shows you the number of times you had a conversation with a person on Messenger and the percentage change over the date range chosen.
Marketing
Articles
When you have a Facebook business page, you have two separate profiles with Facebook: your personal profile and your business page profile. Each profile allows you to view Facebook, post status updates, and comment on other posts. But depending on which profile you’re using, you show up as either your personal profile (you) or your business page profile.
Articles
Facebook is just one tool you can use to supply a stellar customer experience. As many online marketers look at their newly available customer data from a variety of sources, they realize that their customer experience is sorely lacking. Becoming more customer-centric is the mantra of savvy executives who understand that the companies who make it easy to find and use their products will prevail.
Articles
After you create an ad with Facebook, you want to keep tabs on that ad’s performance. Facebook’s Ads Manager is your personalized hub where you can view all your ad activities and edit ad campaigns.On this screen, you see how Ads Manager is organized. It has four tabs:
Account Overview: This tab gives you a big-picture look at how all your ads are doing.
Articles
Facebook’s Ad tools are intended primarily to be used by advertisers to create, launch, and manage advertising campaigns. You can use the Ads Manager for your mobile and desktop ads, or use the Power Editor if you have multichannel ads (Facebook, Instagram, and others). You can use Facebook’s Ads Manager tool to better understand your target audience.
Articles
The Local report on Facebook shows you the activity going on around your business location. You can see peak hours of action, demographic info, and Ad performance as it relates to people who are near your physical location.To view the Local report, click the Local tab within Facebook Insights. You see a visual of your business location.
Articles
“In five years, most of Facebook will be video.” Mark Zuckerberg uttered those words in 2014. As of 2017, that prediction was becoming a reality. Video is showing up across the Facebook platform. According to Socialbakers, video reached more fans in 2015 than any other kind of content on Facebook, and this is even more true in 2018.
Articles
Believe it or not, there was a world before Facebook. In the 1950s, this gadget called television exploded throughout American culture. At first, there were black-and-white TVs, and then, toward the end of the decade, there were color TVs in every middle-class living room. As more consumers started watching TV instead of listening to the radio, marketers had to adopt their strategies to the new medium.
Articles
Did you know that more than 1.3 billion people use Facebook Messenger each month? Also, according to Business Insider, in 2015 the “combined user base of the top four chat apps (WhatsApp, Facebook Messenger, WeChat, and Viber) was larger than the combined user base of the top four social networks (Instagram, Facebook, Twitter, and LinkedIn).