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Adobe Analytics For Dummies book cover

Adobe Analytics For Dummies

Authors:

David Karlins ,

Eric Matisoff

Overview

Use Adobe Analytics as a marketer —not a programmer!

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

Evaluate your marketing strategies and campaigns
Explore implementation fundamentals and report architecture
Apply Adobe Analytics to multiple sources
Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Use Adobe Analytics as a marketer —not a programmer!

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book,

you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

Evaluate your marketing strategies and campaigns
Explore implementation fundamentals and report architecture
Apply Adobe Analytics to multiple sources
Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Adobe Analytics For Dummies Cheat Sheet

Adobe Analytics is the most powerful tool available for analyzing digital consumer data, but it’s easier to grasp if you know where to start. Master the most basic and widely applicable features in the easiest way. Get details on two standard calculated metrics in the analytics industry that focus on analyzing engagement on your site, app, or other digital property. Discover several tips to improve your productivity in Analysis Workspace.

About The Authors

Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.

Articles From The Book

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