{"appState":{"pageLoadApiCallsStatus":true},"bookState":{"book":{"headers":{"timestamp":"2024-10-21T12:11:25+00:00"},"bookId":282706,"data":{"name":"Instagram For Business For Dummies","title":"Instagram For Business For Dummies","slug":"instagram-for-business-for-dummies-2nd-edition","breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"description":"<p><b>Put your best brand story in front of 1+ billion users!</b></p> <p>One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.</p> <p>The latest edition of <i>Instagram For Business For Dummies</i> puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.</p> <ul> <li>Set up your account, profile, and analytics</li> <li>Upload content and get smart with IG Stories and live video</li> <li>Build and target paid advertising</li> <li>Master the art of the hashtag</li> </ul> <p>Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.</p>","bookOutOfPrint":true,"testBankPinActivationLink":"","publishedDate":"2021-01-20T12:11:12+00:00","primaryISBN":"9781119696599","secondaryISBNs":"9781119696605,9781119696629","learningType":"Advance","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategory":{"categoryId":33613,"title":"Instagram","slug":"instagram","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33613"}},"amazon":{"default":"https://www.amazon.com/gp/product/1119696593/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119696593/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119696593-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119696593/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119696593/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/covers/9781119696599.jpg","width":250,"height":350},"authors":[{"authorId":34954,"name":"Jenn Herman","slug":"jenn-herman","description":" <p><b>Jenn Herman</b>, a social media consultant and world-renowned Instagram expert, pens a top-rated social media blog, Jenn's Trends.</p> <p><b>Corey Walker</b> offers social media strategy, content, ad management, and analytics focused on Instagram and Facebook.</p> <p><b>Eric Butow</b> provides website design, online marketing, and technical documentation services to businesses.</p>","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/34954"}},{"authorId":10889,"name":"Eric Butow","slug":"eric-butow","description":" <p> <b>Marc R. 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Instagram doesn't like accounts that act spammy or over-engage in certain behaviors, so you need to become familiar with a number of restrictions as well as the appropriate image or video size to showcase your products and services. When you follow other <a href=\"https://www.dummies.com/business/marketing/social-media-marketing/taking-advantage-instagram-business-profile-upgrade/\" target=\"_blank\" rel=\"noopener\">Instagram profiles</a>, you can share posts and even entire profiles in a direct message to another Instagram user.\r\n\r\n[caption id=\"attachment_275766\" align=\"alignnone\" width=\"556\"]<img class=\"size-full wp-image-275766\" src=\"https://www.dummies.com/wp-content/uploads/instagram-business-concept.jpg\" alt=\"Instagram for business\" width=\"556\" height=\"556\" /> © karnoff / Shutterstock.com[/caption]","categoryList":["technology","social-media","instagram"]},"bookAuthorBio":"<p><b data-author-id=\"34954\">Jenn Herman</b>, a social media consultant and world-renowned Instagram expert, pens a top-rated social media blog, Jenn's Trends.</p> <p><b data-author-id=\"11257\">Corey Walker</b> offers social media strategy, content, ad management, and analytics focused on Instagram and Facebook.</p> 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Instagram For Business For Dummies book cover

Instagram For Business For Dummies

Authors:

Jenn Herman ,

Overview

Put your best brand story in front of 1+ billion users!

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

Set up your account, profile, and analytics
Upload content and get smart with IG Stories and live video
Build and target paid advertising
Master the art of the hashtag

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.

Put your best brand story in front of 1+ billion users!

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers

experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

Set up your account, profile, and analytics
Upload content and get smart with IG Stories and live video
Build and target paid advertising
Master the art of the hashtag

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business—and there's no better way to begin a gripping new chapter in that story than with this book.

Instagram For Business For Dummies Cheat Sheet

Before you start using Instagram to promote your business, you may want to learn the lingo that Instagrammers use. Instagram doesn't like accounts that act spammy or over-engage in certain behaviors, so you need to become familiar with a number of restrictions as well as the appropriate image or video size to showcase your products and services. When you follow other Instagram profiles, you can share posts and even entire profiles in a direct message to another Instagram user. [caption id="attachment_275766" align="alignnone" width="556"] © karnoff / Shutterstock.com[/caption]

About The Authors

Jenn Herman, a social media consultant and world-renowned Instagram expert, pens a top-rated social media blog, Jenn's Trends.

Corey Walker offers social media strategy, content, ad management, and analytics focused on Instagram and Facebook.

Eric Butow provides website design, online marketing, and technical documentation services to businesses.

Articles From The Book

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