{"appState":{"pageLoadApiCallsStatus":true},"bookState":{"book":{"headers":{"timestamp":"2024-10-21T12:11:36+00:00"},"bookId":282379,"data":{"name":"Marketing For Dummies","title":"Marketing For Dummies","slug":"marketing-for-dummies-5th-edition","breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"description":"<p><b>Pump up your business with the latest, greatest marketing techniques</b></p> <p>This updated edition of <i>Marketing for Dummies</i> will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. 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Marketing For Dummies book cover

Marketing For Dummies

Authors:

Jeanette McMurtry ,

Jeanette Maw McMurtry

Overview

Pump up your business with the latest, greatest marketing techniques

This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.

Learn the marketing and sales strategies that work in any economy
Discover how to engage customers with trust and enthusiasm
Understand post-pandemic changes in consumer attitudes
Discover new tools and technologies for finding customers and inspiring loyalty
Adapt your brand, pricing, and sales approach to make your business more valuable
Avoid common marketing mistakes and learn how to measure the impact of your efforts

In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Pump up your business with the latest, greatest marketing techniques

This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.

Learn the marketing and sales strategies that work in any economy
Discover how to engage customers with trust and enthusiasm
Understand post-pandemic changes in consumer attitudes
Discover new tools and technologies for finding customers and inspiring loyalty
Adapt your brand, pricing, and sales approach

to make your business more valuable

Avoid common marketing mistakes and learn how to measure the impact of your efforts

In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Marketing For Dummies Cheat Sheet

You can read a dozen books on marketing strategies for current times, or you can read Marketing For Dummies, 6th Edition for everything you need to know about engaging today’s complex consumers, succeeding at e-commerce, winning the SEO game, driving sales through email, social media, and direct mail campaigns, using diverse channels effectively, and much more. This Cheat Sheet outlines marketing strategies and tactics, and ways to boost results with creativity.

About The Authors

Jeanette McMurtry, MBA, is a global authority, columnist, and keynote speaker on consumer behavior and psychology-based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start-ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, Data & Marketing Association, DM News, and Target Marketing magazine.