{"appState":{"pageLoadApiCallsStatus":true},"bookState":{"book":{"headers":{"timestamp":"2024-12-11T12:11:33+00:00"},"bookId":281684,"data":{"name":"Digital Marketing For Dummies","title":"Digital Marketing For Dummies","slug":"digital-marketing-for-dummies-2nd-edition","breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"description":"<p><b>Get digital with your brand today!</b></p> <p><i>Digital Marketing for Dummies</i> has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!</p> <p>You’ll learn how to identify the digital markets and media that work best for <i>your</i> business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process!</p> <ul> <li>Learn targeted digital strategies for increasing brand awareness</li> <li>Determine the best-fit online markets for your unique brand</li> <li>Access downloadable tools to put ideas into action</li> <li>Meet your business goals with proven digital tactics</li> </ul> <p>Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!</p>","bookOutOfPrint":false,"testBankPinActivationLink":"","publishedDate":"2020-08-25T12:11:21+00:00","primaryISBN":"9781119660484","secondaryISBNs":"9781119660491,9781119660507","learningType":"Advance","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategory":{"categoryId":0,"title":null,"slug":null,"_links":null},"amazon":{"default":"https://www.amazon.com/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119660483-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119660483/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/covers/9781119660484.jpg","width":250,"height":350},"authors":[{"authorId":11020,"name":"Ryan Deiss","slug":"ryan-deiss","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11020"}},{"authorId":11021,"name":"Russ Henneberry","slug":"russ-henneberry","description":" <p><b>Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b>Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations. ","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/11021"}}],"relatedArticles":{"_links":{"self":"https://dummies-api.dummies.com/v2/articles?book=281684&offset=0&size=5"}},"relatedBooks":[{"bookId":281683,"name":"Digital Marketing All-In-One For Dummies","slug":"digital-marketing-all-in-one-for-dummies","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"categoryList":["business-careers-money","business","marketing"],"image":{"src":"https://www.dummies.com/covers/9781119931959.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/281683"}},{"bookId":282379,"name":"Marketing For Dummies","slug":"marketing-for-dummies-5th-edition","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"categoryList":["business-careers-money","business","marketing"],"image":{"src":"https://www.dummies.com/covers/9781119894872.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/282379"}},{"bookId":282567,"name":"Selling For Dummies","slug":"selling-for-dummies-4th-edition","primaryCategory":{"categoryId":34250,"title":"Sales","slug":"sales","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34250"}},"categoryList":["business-careers-money","business","sales"],"image":{"src":"https://www.dummies.com/covers/9781118967232.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/282567"}}],"cheatSheet":{"articleId":231255,"slug":"digital-marketing-dummies-cheat-sheet","title":"Digital Marketing For Dummies Cheat Sheet","description":"No matter their industry, all businesses can benefit from digital marketing — from business-to-business software companies to online clothing stores, and from mega corporations that are household names to mom-and-pop stores, whether they’re online-only or brick-and-mortar stores.\r\n\r\nBut the world of digital marketing is constantly changing. Although this field may rapidly be evolving, many of its core principles remain the same. This Cheat Sheet examines and explains many of these digital marketing tenets.\r\n\r\n[caption id=\"attachment_272210\" align=\"alignnone\" width=\"556\"]<img class=\"size-full wp-image-272210\" src=\"https://www.dummies.com/wp-content/uploads/digital-marketing-concept.jpg\" alt=\"digital marketing\" width=\"556\" height=\"371\" /> ©Wright Studio/Shutterstock.com[/caption]","categoryList":["business-careers-money","business","marketing"]},"bookAuthorBio":"<p><b data-author-id=\"11020\">Ryan Deiss</b> is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. <b data-author-id=\"11021\">Russ Henneberry</b> is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.","additionalResourceLink":"","bookCompanionPage":{"pageId":0,"name":null,"slug":null,"_links":null},"seo":{"metaDescription":"","noIndex":0,"noFollow":0}},"_links":{"self":"https://dummies-api.dummies.com/v2/books/281684"}},"bookLoadedStatus":"success","bookExtras":{},"bookExtrasLoadedStatus":"initial"},"listState":{"list":{},"objectTitle":"","status":"progress","pageType":"book","objectId":"281684","page":1,"sortField":"time","sortOrder":1,"categoriesIds":[],"articleTypes":["Articles"],"filterData":{},"filterDataLoadedStatus":"initial","pageSize":3},"adsState":{"pageScripts":{"headers":{"timestamp":"2024-12-11T10:50:01+00:00"},"adsId":0,"data":{"scripts":[{"pages":["all"],"location":"header","script":"\r\n<script src=\"https://cdn.optimizely.com/js/10563184655.js\"></script>","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>var _comscore = _comscore || [];_comscore.push({ c1: \"2\", c2: \"15097263\" });(function() {var s = document.createElement(\"script\"), el = document.getElementsByTagName(\"script\")[0]; s.async = true;s.src = (document.location.protocol == \"https:\" ? \"https://sb\" : \"http://b\") + \".scorecardresearch.com/beacon.js\";el.parentNode.insertBefore(s, el);})();</script><noscript><img src=\"https://sb.scorecardresearch.com/p?c1=2&c2=15097263&cv=2.0&cj=1\" /></noscript>\r\n","enabled":true},{"pages":["all"],"location":"footer","script":"\r\n<script type='text/javascript'>\r\n(function(){var g=function(e,h,f,g){\r\nthis.get=function(a){for(var a=a+\"=\",c=document.cookie.split(\";\"),b=0,e=c.length;b<e;b++){for(var d=c[b];\" \"==d.charAt(0);)d=d.substring(1,d.length);if(0==d.indexOf(a))return d.substring(a.length,d.length)}return null};\r\nthis.set=function(a,c){var b=\"\",b=new Date;b.setTime(b.getTime()+6048E5);b=\"; expires=\"+b.toGMTString();document.cookie=a+\"=\"+c+b+\"; path=/; \"};\r\nthis.check=function(){var a=this.get(f);if(a)a=a.split(\":\");else if(100!=e)\"v\"==h&&(e=Math.random()>=e/100?0:100),a=[h,e,0],this.set(f,a.join(\":\"));else return!0;var c=a[1];if(100==c)return!0;switch(a[0]){case \"v\":return!1;case \"r\":return c=a[2]%Math.floor(100/c),a[2]++,this.set(f,a.join(\":\")),!c}return!0};\r\nthis.go=function(){if(this.check()){var a=document.createElement(\"script\");a.type=\"text/javascript\";a.src=g;document.body&&document.body.appendChild(a)}};\r\nthis.start=function(){var t=this;\"complete\"!==document.readyState?window.addEventListener?window.addEventListener(\"load\",function(){t.go()},!1):window.attachEvent&&window.attachEvent(\"onload\",function(){t.go()}):t.go()};};\r\ntry{(new g(100,\"r\",\"QSI_S_ZN_5o5yqpvMVjgDOuN\",\"https://zn5o5yqpvmvjgdoun-wiley.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_5o5yqpvMVjgDOuN\")).start()}catch(i){}})();\r\n</script><div id='ZN_5o5yqpvMVjgDOuN'></div>\r\n","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>\r\n (function(h,o,t,j,a,r){\r\n h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};\r\n h._hjSettings={hjid:257151,hjsv:6};\r\n a=o.getElementsByTagName('head')[0];\r\n r=o.createElement('script');r.async=1;\r\n r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;\r\n a.appendChild(r);\r\n })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');\r\n</script>","enabled":false},{"pages":["article"],"location":"header","script":" <script src=\"//get.s-onetag.com/bffe21a1-6bb8-4928-9449-7beadb468dae/tag.min.js\" async defer></script>","enabled":true},{"pages":["homepage"],"location":"header","script":"<meta name=\"facebook-domain-verification\" content=\"irk8y0irxf718trg3uwwuexg6xpva0\" />","enabled":true},{"pages":["homepage","article","category","search"],"location":"footer","script":"\r\n<noscript>\r\n<img height=\"1\" width=\"1\" src=\"https://www.facebook.com/tr?id=256338321977984&ev=PageView&noscript=1\"/>\r\n</noscript>\r\n","enabled":true}]}},"pageScriptsLoadedStatus":"success"},"navigationState":{"navigationCollections":[{"collectionId":287568,"title":"BYOB (Be Your Own Boss)","hasSubCategories":false,"url":"/collection/for-the-entry-level-entrepreneur-287568"},{"collectionId":293237,"title":"Be a Rad Dad","hasSubCategories":false,"url":"/collection/be-the-best-dad-293237"},{"collectionId":295890,"title":"Career Shifting","hasSubCategories":false,"url":"/collection/career-shifting-295890"},{"collectionId":294090,"title":"Contemplating the Cosmos","hasSubCategories":false,"url":"/collection/theres-something-about-space-294090"},{"collectionId":287563,"title":"For Those Seeking Peace of Mind","hasSubCategories":false,"url":"/collection/for-those-seeking-peace-of-mind-287563"},{"collectionId":287570,"title":"For the Aspiring Aficionado","hasSubCategories":false,"url":"/collection/for-the-bougielicious-287570"},{"collectionId":291903,"title":"For the Budding Cannabis Enthusiast","hasSubCategories":false,"url":"/collection/for-the-budding-cannabis-enthusiast-291903"},{"collectionId":299891,"title":"For the College Bound","hasSubCategories":false,"url":"/collection/for-the-college-bound-299891"},{"collectionId":291934,"title":"For the Exam-Season Crammer","hasSubCategories":false,"url":"/collection/for-the-exam-season-crammer-291934"},{"collectionId":301547,"title":"For the Game Day Prepper","hasSubCategories":false,"url":"/collection/big-game-day-prep-made-easy-301547"}],"navigationCollectionsLoadedStatus":"success","navigationCategories":{"books":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/books/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/books/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/books/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/books/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/books/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/books/level-0-category-0"}},"articles":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/articles/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/articles/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/articles/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/articles/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/articles/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/articles/level-0-category-0"}}},"navigationCategoriesLoadedStatus":"success"},"searchState":{"searchList":[],"searchStatus":"initial","relatedArticlesList":[],"relatedArticlesStatus":"initial"},"routeState":{"name":"Book3","path":"/book/business-careers-money/business/marketing/digital-marketing-for-dummies-2nd-edition-281684/","hash":"","query":{},"params":{"category1":"business-careers-money","category2":"business","category3":"marketing","book":"digital-marketing-for-dummies-2nd-edition-281684"},"fullPath":"/book/business-careers-money/business/marketing/digital-marketing-for-dummies-2nd-edition-281684/","meta":{"routeType":"book","breadcrumbInfo":{"suffix":"Books","baseRoute":"/category/books"},"prerenderWithAsyncData":true},"from":{"name":null,"path":"/","hash":"","query":{},"params":{},"fullPath":"/","meta":{}}},"profileState":{"auth":{},"userOptions":{},"status":"success"}}

Digital Marketing For Dummies book cover

Digital Marketing For Dummies

Authors:

Russ Henneberry

Overview

Get digital with your brand today!

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process!

Learn targeted digital strategies for increasing brand awareness
Determine the best-fit online markets for your unique brand
Access downloadable tools to put ideas into action
Meet your business goals with proven digital tactics

Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Get digital with your brand today!

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic

is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process!

Learn targeted digital strategies for increasing brand awareness
Determine the best-fit online markets for your unique brand
Access downloadable tools to put ideas into action
Meet your business goals with proven digital tactics

Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Digital Marketing For Dummies Cheat Sheet

No matter their industry, all businesses can benefit from digital marketing — from business-to-business software companies to online clothing stores, and from mega corporations that are household names to mom-and-pop stores, whether they’re online-only or brick-and-mortar stores. But the world of digital marketing is constantly changing. Although this field may rapidly be evolving, many of its core principles remain the same. This Cheat Sheet examines and explains many of these digital marketing tenets. [caption id="attachment_272210" align="alignnone" width="556"] ©Wright Studio/Shutterstock.com[/caption]

About The Authors

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.

Articles From The Book

0 results