{"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T10:51:33+00:00","modifiedTime":"2022-03-15T16:29:48+00:00","timestamp":"2022-09-14T18:19:25+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"Social Media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"Facebook","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33612"},"slug":"facebook","categoryId":33612}],"title":"How to Activate the Follow Button on a Facebook Personal Profile","strippedTitle":"how to activate the follow button on a facebook personal profile","slug":"how-to-activate-the-follow-button-on-a-facebook-personal-profile","canonicalUrl":"","seo":{"metaDescription":"Here's how to use the Follow button on your Facebook profile to promote your business.","noIndex":0,"noFollow":0},"content":"There are good marketing reasons to have a Facebook profile with the Follow button activated. If you already have lots of Facebook friends who are more like potential customers or clients, and you haven’t taken the time to create a business page (and probably won’t), this approach is for you!\r\n\r\nHere’s how to turn on the Follow button on your personal profile:\r\n<ol class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">Click the down arrow in the upper-right corner of Facebook.</p>\r\n<p class=\"child-para\">A drop-down menu appears.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Select Settings.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Click Followers on the left sidebar.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Select Everybody from the drop-down menu next to the Who Can Follow Me section.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Adjust the settings to your liking for Follower Comments and Notifications.</p>\r\n<img src=\"https://www.dummies.com/wp-content/uploads/443160.image0.jpg\" alt=\"Followers Setting on Facebook.\" width=\"535\" height=\"320\" /></li>\r\n</ol>\r\n<p class=\"remember\">Enabling the Follow button is optional. You can enjoy a profile and share with only friends and family; you don’t have to turn on the Follow button.</p>\r\nBut a profile’s Follow system offers these benefits:\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">After someone follows you, that person sees your Public updates in their News Feed. People may also discover your profile through the People to Follow box on the right side of their News Feed or through their friends’ News Feed stories.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Followers can share your Public posts, which broadcasts your post and profile to a larger audience.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">You can have an unlimited number of followers (no more 5,000-friend limit).</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">You're still able to block potential followers by adjusting your Privacy Settings Block List.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">You can connect with people on Facebook who prefer subscribing to a business page to liking it.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">When your Follow button is open, anyone who requests to be your friend automatically becomes a follower unless you block them. You know they’re getting your public updates; you don’t have to friend them unless you want to also get their updates.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">When you unfriend someone, they remain a follower unless you block them.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">You can unfollow a friend. You are still friends, but you do not receive their updates in your News Feed.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Personal profiles get more exposure in the News Feed due to Facebook’s News Feed algorithm. You have a better chance of being seen if you’re also using your personal profile to post about your business.</p>\r\n</li>\r\n</ul>\r\nFor more information about the Follow features, see <a href=\"https://www.facebook.com/help/follow/\">Facebook’s Help</a> section.","description":"There are good marketing reasons to have a Facebook profile with the Follow button activated. If you already have lots of Facebook friends who are more like potential customers or clients, and you haven’t taken the time to create a business page (and probably won’t), this approach is for you!\r\n\r\nHere’s how to turn on the Follow button on your personal profile:\r\n<ol class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">Click the down arrow in the upper-right corner of Facebook.</p>\r\n<p class=\"child-para\">A drop-down menu appears.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Select Settings.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Click Followers on the left sidebar.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Select Everybody from the drop-down menu next to the Who Can Follow Me section.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Adjust the settings to your liking for Follower Comments and Notifications.</p>\r\n<img src=\"https://www.dummies.com/wp-content/uploads/443160.image0.jpg\" alt=\"Followers Setting on Facebook.\" width=\"535\" height=\"320\" /></li>\r\n</ol>\r\n<p class=\"remember\">Enabling the Follow button is optional. You can enjoy a profile and share with only friends and family; you don’t have to turn on the Follow button.</p>\r\nBut a profile’s Follow system offers these benefits:\r\n<ul class=\"level-one\">\r\n \t<li>\r\n<p class=\"first-para\">After someone follows you, that person sees your Public updates in their News Feed. People may also discover your profile through the People to Follow box on the right side of their News Feed or through their friends’ News Feed stories.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Followers can share your Public posts, which broadcasts your post and profile to a larger audience.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">You can have an unlimited number of followers (no more 5,000-friend limit).</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">You're still able to block potential followers by adjusting your Privacy Settings Block List.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">You can connect with people on Facebook who prefer subscribing to a business page to liking it.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">When your Follow button is open, anyone who requests to be your friend automatically becomes a follower unless you block them. You know they’re getting your public updates; you don’t have to friend them unless you want to also get their updates.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">When you unfriend someone, they remain a follower unless you block them.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">You can unfollow a friend. You are still friends, but you do not receive their updates in your News Feed.</p>\r\n</li>\r\n \t<li>\r\n<p class=\"first-para\">Personal profiles get more exposure in the News Feed due to Facebook’s News Feed algorithm. You have a better chance of being seen if you’re also using your personal profile to post about your business.</p>\r\n</li>\r\n</ul>\r\nFor more information about the Follow features, see <a href=\"https://www.facebook.com/help/follow/\">Facebook’s Help</a> section.","blurb":"","authors":[{"authorId":9382,"name":"Andrea Vahl","slug":"andrea-vahl","description":"","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9382"}},{"authorId":9313,"name":"John Haydon","slug":"john-haydon","description":" <p><b>Stephanie Diamond</b> is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. <b>John Haydon</b> owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9313"}},{"authorId":9176,"name":"Jan Zimmerman","slug":"jan-zimmerman","description":" <p><b>Ric Shreves</b> has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for <i>ComputerWorld</i> magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. <b>Michelle Krasniak</b> is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9176"}}],"primaryCategoryTaxonomy":{"categoryId":33612,"title":"Facebook","slug":"facebook","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33612"}},"secondaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"tertiaryCategoryTaxonomy":{"categoryId":0,"title":null,"slug":null,"_links":null},"trendingArticles":[{"articleId":175788,"title":"Trig Identities for Pre-Calculus","slug":"trig-identities-for-pre-calculus","categoryList":["academics-the-arts","math","pre-calculus"],"_links":{"self":"/articles/175788"}},{"articleId":147241,"title":"How to Use the Z-Table","slug":"how-to-use-the-z-table","categoryList":["academics-the-arts","math","statistics"],"_links":{"self":"/articles/147241"}},{"articleId":192609,"title":"How to Pray the Rosary: A Comprehensive Guide","slug":"how-to-pray-the-rosary","categoryList":["body-mind-spirit","religion-spirituality","christianity","catholicism"],"_links":{"self":"/articles/192609"}},{"articleId":232914,"title":"The Flop, Turn, and River Cards in Texas Hold'em","slug":"flop-turn-river-cards-texas-holdem","categoryList":["home-auto-hobbies","games","card-games","poker"],"_links":{"self":"/articles/232914"}},{"articleId":193770,"title":"How to Play Rummy: All You Need to Know","slug":"rummy-understanding-the-rules-and-starting-a-game","categoryList":["home-auto-hobbies","games","card-games","general-card-games"],"_links":{"self":"/articles/193770"}}],"inThisArticle":[],"relatedArticles":{"fromBook":[],"fromCategory":[{"articleId":254611,"title":"Reviewing Facebook’s Local Report to Learn about Activity Nearby","slug":"reviewing-facebooks-local-report-learn-activity-nearby","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254611"}},{"articleId":254606,"title":"Gain Insight about Your Facebook Followers with the Followers Report","slug":"gain-insight-facebook-followers-followers-report","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254606"}},{"articleId":254601,"title":"How to Set Up Facebook Live","slug":"set-facebook-live","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254601"}},{"articleId":254598,"title":"Advertising Options with Facebook Messenger","slug":"advertising-options-facebook-messenger","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254598"}},{"articleId":254589,"title":"How to Use Facebook Messenger Chatbots","slug":"use-facebook-messenger-chatbots","categoryList":["technology","social-media","facebook"],"_links":{"self":"https://dummies-api.dummies.com/v2/articles/254589"}}]},"hasRelatedBookFromSearch":true,"relatedBook":{"bookId":281719,"slug":"facebook-marketing-for-dummies-6th-edition","isbn":"9781119476214","categoryList":["technology","social-media","facebook"],"amazon":{"default":"https://www.amazon.com/gp/product/1119476216/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119476216/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119476216-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119476216/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119476216/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/covers/9781119476214.jpg","width":250,"height":350},"title":"Facebook Marketing For Dummies","testBankPinActivationLink":"","bookOutOfPrint":false,"authorsInfo":"\n <p><p> <b><b data-author-id=\"8966\">Stephanie Diamond</b></b> is a marketing professional and author or coauthor of more than two dozen books, including <i>Digital Marketing All-in-One For Dummies </i>and <i>Facebook Marketing For Dummies. </i> <b>Jeffrey Allan</b> is the Director of the Institute for Responsible Technology and Artificial Intelligence (IRT) at Nazareth University. <p><b>Stephanie Diamond</b> is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. <b><b data-author-id=\"9313\">John Haydon</b></b> owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.</p>","authors":[{"authorId":8966,"name":"Stephanie Diamond","slug":"stephanie-diamond","description":" <p> <b>Stephanie Diamond</b> is a marketing professional and author or coauthor of more than two dozen books, including <i>Digital Marketing All-in-One For Dummies </i>and <i>Facebook Marketing For Dummies. </i> <b>Jeffrey Allan</b> is the Director of the Institute for Responsible Technology and Artificial Intelligence (IRT) at Nazareth University. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/8966"}},{"authorId":9313,"name":"John Haydon","slug":"john-haydon","description":" <p><b>Stephanie Diamond</b> is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. <b>John Haydon</b> owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook. ","hasArticle":false,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9313"}}],"_links":{"self":"https://dummies-api.dummies.com/v2/books/281719"}},"collections":[],"articleAds":{"footerAd":"<div class=\"du-ad-region row\" id=\"article_page_adhesion_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_adhesion_ad\" data-refreshed=\"false\" \r\n data-target = \"[{"key":"cat","values":["technology","social-media","facebook"]},{"key":"isbn","values":[null]}]\" id=\"du-slot-63221b2d8a35c\"></div></div>","rightAd":"<div class=\"du-ad-region row\" id=\"article_page_right_ad\"><div class=\"du-ad-unit col-md-12\" data-slot-id=\"article_page_right_ad\" data-refreshed=\"false\" \r\n data-target = \"[{"key":"cat","values":["technology","social-media","facebook"]},{"key":"isbn","values":[null]}]\" 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How to Activate the Follow Button on a Facebook Personal Profile

By: Andrea Vahl and John Haydon and Jan Zimmerman and

Updated: 03-15-2022

Facebook Marketing For Dummies

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There are good marketing reasons to have a Facebook profile with the Follow button activated. If you already have lots of Facebook friends who are more like potential customers or clients, and you haven’t taken the time to create a business page (and probably won’t), this approach is for you!

Here’s how to turn on the Follow button on your personal profile:

Click the down arrow in the upper-right corner of Facebook.

A drop-down menu appears.
Select Settings.
Click Followers on the left sidebar.
Select Everybody from the drop-down menu next to the Who Can Follow Me section.
Adjust the settings to your liking for Follower Comments and Notifications.

Enabling the Follow button is optional. You can enjoy a profile and share with only friends and family; you don’t have to turn on the Follow button.

But a profile’s Follow system offers these benefits:

After someone follows you, that person sees your Public updates in their News Feed. People may also discover your profile through the People to Follow box on the right side of their News Feed or through their friends’ News Feed stories.
Followers can share your Public posts, which broadcasts your post and profile to a larger audience.
You can have an unlimited number of followers (no more 5,000-friend limit).
You're still able to block potential followers by adjusting your Privacy Settings Block List.
You can connect with people on Facebook who prefer subscribing to a business page to liking it.
When your Follow button is open, anyone who requests to be your friend automatically becomes a follower unless you block them. You know they’re getting your public updates; you don’t have to friend them unless you want to also get their updates.
When you unfriend someone, they remain a follower unless you block them.
You can unfollow a friend. You are still friends, but you do not receive their updates in your News Feed.
Personal profiles get more exposure in the News Feed due to Facebook’s News Feed algorithm. You have a better chance of being seen if you’re also using your personal profile to post about your business.

For more information about the Follow features, see Facebook’s Help section.

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