Taking Advantage of an Instagram Business Profile Upgrade

By upgrading to a business profile on Instagram, you get features such as the following:

• Easy-to-access contact buttons that make it easy for your customers to email you, call you, or get directions to your location
• An industry listing that informs visitors what you do as a business
• In-app analytics to best monitor what is and isn’t working in your content strategy
• The ability to boost posts from your Instagram profile and run ads on Instagram
• The ability to manage your Instagram comments and engagement through your Facebook page

You are allowed only one clickable link (in your bio). The contact button feature means people can call or email you, providing you additional ways to connect directly with your customers and close more sales!

You can connect only one Facebook page to one Instagram profile. If you manage multiple Instagram accounts and want to upgrade them all, they must each connect to a separate Facebook page.

Connecting to a Facebook page

To upgrade your Instagram account to a business account, do the following:

1. Log in to Instagram on your mobile device, and tap Edit Profile.

   The Edit Profile screen appears.

   The Edit Profile screen has an option for upgrading to a business profile.
2. Select the Upgrade to Business Profile option or the Try Instagram Business Tools option.
3. Tap your way through the screens that highlight the value of business profiles.
4. When prompted, tap Continue to connect to a Facebook page.
5. Select your Facebook page.

   If you manage only one Facebook page, that page is selected automatically. If you manage multiple Facebook pages, they will appear in the list of options. Select the page to which you want to connect.

   Information from your Facebook page, including your email address, phone number, and location, is imported.

   Edit your contact information to populate the contact buttons on your profile.

   The contact info uploaded to the Instagram setup screen determines which contact buttons (Email, Phone, and Directions) appear on your profile. For example, if you don't include a phone number, the Call Contact button will not appear.

6. Update or add information as necessary.

   For example, if your information does not populate a phone number but you would like to include the Call contact button, you can add your phone number to that field in the Contact Options screen.

   You can edit this information at any time, in case you want to add or delete a contact option later.

7. Save your information.

   Tap the check mark in the top-right corner of the Contact Options screen.

Navigating your business profile

Business profiles provide features not available to a regular Instagram account.

Business profile features allow you to make the most out of your Instagram account by tracking your account analytics, promoting your posts, and providing information to your audience about how to contact you:

• The bar graph (in the top-right corner) is where you'll find your profile analytics. As you post content and build your audience, new information will be recorded in your analytics.
• The Promote button allows you to create a paid advertising campaign based on content in your profile.
• The industry tag associated with your Facebook page transfers over to your Instagram account and is listed in gray below your name.
• The contact buttons you set up when upgrading your account appear on your profile, making it easy for your audience to contact you.

Instagram users view your business profile with these added features.

Even though you have these additional features as a business profile, your profile characteristics, such as your username, name, bio, and URL, remain the same.