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How to Determine the Number of Subscribers to Your iTunes Podcast

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Updated:  
2016-03-26 16:06:49
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Customer Analytics For Dummies
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When social marketers make podcasts available from the iTunes store to subscribers, you’re out there with the heavy hitters — and have access to additional analytical information. You have no way, at least for now, to find out how many iTunes users are subscribed to your podcast, but you can find out the popularity of your podcast by following the steps suggested by Podcast Advice (your-podcast stats). Here’s how:

  1. Launch iTunes.

    The lovely iTunes interface graces your computer.

  2. Click Store.

    The iTunes Store appears.

  3. Click Podcasts.

    The most popular podcasts are listed. If yours is on this page, you’ve made the big leagues. If it isn’t, you have to do a little more work to find out how popular your podcast is.

  4. Enter a keyword that’s associated with your podcast.

    For example, if you’re a photographer, photography is the keyword. After you enter the keyword, a list of podcasts appears.

  5. Analyze the list of podcasts to see where your brainchild appears.

    You can also sort podcasts by podcast name, episode name, release date, duration, popularity, or price. You’re looking for popularity: When you see bars extending all the way across the Popularity column, you know that the episode is quite a popular one.

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About the book author:

Shiv Singh is a future-focused busi ness executive who has developed and executed cutting-edge marketing strategies, tools, and techniques for some of the world’s largest brands. He is also the trailblazing author of Social Media Marketing For Dummies and Savvy, Navigating Fake Companies, Leaders & News. Along the way, he has served as VP and Global Social Media Lead for Razorfish, Head of Digital for PepsiCo Beverages, SVP Innovation Go-to-Market for Visa, and most recently, as the Chief Marketing and Customer Experience Officer for LendingTree, where he managed a media budget of $650 million and led a team of 150 marketers.

Stephanie Diamond is a marketing professional and author or coauthor of more than two dozen books, including Digital Marketing All-in-One For Dummies and Facebook Marketing For Dummies.