Big Data

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

The fast and easy way to make sense of statistics for big data Does the subject of data analysis make you dizzy? You've come to the right place! Statistics For Big Data For Dummies breaks this often-overwhelming subject down into easily digestible parts, offering new and aspiring data analysts the foundation they need to be successful in the field. Inside, you'll find an easy-to-follow introduction to exploratory data analysis, the lowdown on collecting, cleaning, and organizing data, everything you need to know about interpreting data using common software and programming languages, plain-English explanations of how to make sense of data in the real world, and much more. Data has never been easier to come by, and the tools students and professionals need to enter the world of big data are based on applied statistics. While the word "statistics" alone can evoke feelings of anxiety in even the most confident student or professional, it doesn't have to. Written in the familiar and friendly tone that has defined the For Dummies brand for more than twenty years, Statistics For Big Data For Dummies takes the intimidation out of the subject, offering clear explanations and tons of step-by-step instruction to help you make sense of data mining—without losing your cool. Helps you to identify valid, useful, and understandable patterns in data Provides guidance on extracting previously unknown information from large databases Shows you how to discover patterns available in big data Gives you access to the latest tools and techniques for working in big data If you're a student enrolled in a related Applied Statistics course or a professional looking to expand your skillset, Statistics For Big Data For Dummies gives you access to everything you need to succeed.

Dig into data! Big Data For Dummies will improve your big data knowledge, from the ground floor—basics like what big data is and why you should care about it—all the way to more advanced concepts like implementing big data solutions, securing and storing data, and presenting big data. In a world where data informs almost everything, it’s time to transform your business. Let this book be your guide! Updates to the latest edition of Big Data For Dummies include a bigger focus on cloud computing (yes, that’s big data floating around in the cloud), innovative ways that organizations use data for decision-making, and the ethics of collecting and using customer data. For IT and business professionals alike, this is the complete guide to managing massive amounts of big data.  Discover why big data is taking over the business world, and how it can help you get to know your customers better Make sense of the big data that your business generates daily—and realize an average cost reduction of 10% while you’re at it! Learn where to find your data, how to organize it, and what it can teach you Secure your data and your customers’ privacy with ethical analytics The amount of information out there is vast and coming in faster than ever. When you’re up to the task of wrangling data, you and your organization stand to reap some awesome benefits. Big Data For Dummies shows you how.