BYOB (Be Your Own Boss)

Article / Updated 03-07-2024

Here are some things you can begin to do for a new marketing campaign for your small business. Before you hire professionals, see what you can do yourself.Compare your approach to that of your competitorsWhen you compare your marketing approach to competi...

Article / Updated 09-15-2023

You’re free! Free to sleep in until 11 a.m., free to work while your adorable toddler plays at your feet, free to . . . keep really good records of all your expenses for your taxes.Not so fun. The reality is, being self-employed can be awesome for 11 mo...

Cheat Sheet / Updated 03-23-2022

All customers are not alike. Knowing how they differ — what their individual and group needs and preferences are — is key to successful marketing efforts nowadays.Marketing strategy involves segmenting your customers into groups and researching and st...

Cheat Sheet / Updated 02-08-2022

Starting and running your own business can be one of the greatest joys in life. It can also be the hardest thing you ever do. The fact that no one is going to be standing over your shoulder telling you what to do can be simultaneously exhilarating and fri...

Article / Updated 12-01-2021

You are about to end a negotiation, either by closing a deal or walking away from it. If you are going to close the deal, be sure that the deal is positive for both parties, producing a win-win situation. If you are thinking about walking away, be sure th...

Article / Updated 09-20-2021

Passive income is the key to building real wealth. Think of passive income as another name for yield (the money you make on an investment). What makes it passive is that, after it’s up and running, the investment requires minimal input from you for the ...

Cheat Sheet / Updated 09-02-2021

Before you jump into buying and selling on eBay, learn a few terms, check out some helpful tips to be a successful seller and buyer, and  understand the importance of feedback. The following offers helpful eBay information, tips, and selling strategies.

Article / Updated 09-01-2021

You've finally made it! After many months or, perhaps, years of planning and saving, you're now the sole proprietor of your very own business — woohoo! But now the real work begins, and one big question lies ahead: How much should you be charging?Start ...

Article / Updated 08-27-2021

The housing market, like the stock market, fluctuates. Home values can steam ahead, stay put, or spiral down out of control. You make your money when you buy a house at less than market value. By adjusting your purchase price based on market conditions, t...

Article / Updated 08-10-2021

Major publishers typically pay authors a recoupable advance, plus a pre-determined royalty on book sales as compensation. Writers who self-publish their books, however, must cover all of their project's development, printing, distribution, and marketing c...