Just run some ads
You don’t need a full content strategy where you upload videos every week to your YouTube channel if you don’t think that will help deliver your business goals or if you don’t have the resources. Instead, you can create simple video ads and use the Google Ads tool to run them on YouTube. You have lots of great options when you set up your campaign to make sure that it’s efficient, and you’ll get tons of great insights from looking at your results. It’s as simple as that. Just run some ads on YouTube. Don’t worry about the rest if you don’t have to.Benefit from association
There are two ideas as to how you can benefit from association.The first is if you like to control where your ads run because context is important to you, you can run your video ads on YouTube with a detailed level of sophistication to control your placement. You can get specific with the context of where and when your ads will run.
The second is that if you’re the kind of marketer who cares about sponsorships, affiliations with celebrities, or other brands because you want to benefit from the association, you can work with YouTubers and channels with established audiences.
In both of these cases, YouTube offers you more control and opportunities than just running ads, so if you’re a more advanced marketer, use YouTube as a channel where you maximize the benefits of association.
Become your own content creator
If you have the budget and resources available, and if you are confident that creating content can help drive your marketing and business goals, then you can start to create your own content. Most businesses should start by making help videos, those how-to videos that people will find when they search YouTube.If you need to provide customer service, video is a great tool to use because it answers the same question many times without requiring more effort from your customer service team.
If you are an authority on something with a credible brand, you have every right to make content on the topic at hand.
If you’re doing something special, if you have a unique story to tell, if you want to be a cultural contributor, or any other motivation of creating content, you can use YouTube as a content marketing channel, so become your own content creator.