Fundraising is a never-ending task for most nonprofit organizations. Although you may raise money with various campaigns for different programs within your agency, your overarching fundraising strategy requires you to
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Write your mission statement — make it clear and memorable.
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Develop a case statement that reflects who you are and what you do.
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Develop a fundraising plan.
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Choose dynamic leaders for your fundraising campaigns.
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Involve your board in various aspects of your fundraising strategy.
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Continually build, slice, and dice your donor list.
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Build an online audience with social media.
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Use all communication avenues — in person, by phone, through social media, the Web, e-mail, newsletters, and print — to connect with your donors.
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Assess your effectiveness in all campaigns and do more of what works — and less of what doesn’t.
