The world of winning new business never stands still; there are always new things to take on board. Consider digging deeper into the topics of data compliance, data quality, avoidance of the "no new business" approach, and qualification.
Stewart Stuchbury is a creative agency and SME new business consultant. He developed the TLG (Targeted Lead Generation) new business methodology that has been at the forefront of creative services new business for almost 20 years. He believes that the only real new business opportunities are those that are well qualified from the beginning.