Following someone on Etsy is a cinch. To do so, first make sure that you’re signed in to your Etsy account. Then open the person’s profile page by clicking the link with the person’s username that appears in the Shop Owner section of her Etsy shop or by clicking her username on any item listing page. Next, click the Follow button on the left side of the person’s profile page.
When you follow someone, Etsy notifies that person via e-mail, by default.
A great way to find people to follow is to use Etsy’s Find Your Friends feature. With Find Your Friends, you can search your Facebook, Gmail, Yahoo! Mail, or AOL Mail accounts to locate people in your address book who are also on Etsy. To use Find Your Friends, follow these steps:
Click the Activity button in the header bar (the one next to the Etsy button) to view your Activity Feed.
Click the Find Your Friends button.
Click the appropriate tab (Facebook, Google, Yahoo!, or AOL), click Find Friends on X (where X is Facebook, Google, Yahoo!, or AOL), and follow the onscreen prompts.
Of course, if you don’t use any of these services, you can always use Etsy’s Search feature to search for your friends by name.